Conversion Friction
Are you facing lead conversion friction?Then you might be doing something wrong! The conversion process from leads to sales should…
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Different Customers, Different Appeals
Imagine the following ad:“Our chocolate is so ultimate that it can appeal to everyone.The bar is both white and dark…
Money Down the Drain
Marketing to everyone will cost you more money! In every marketing plan, there is a Cost-Per-Lead measurement to keep track…
Is Lead Generation a Problem?
Many growing tech businesses struggle to have enough conversations with decision-makers. Here’s a typical scenario I recently encountered with one…